An Introduction to Content Marketing

The first thing you need to know about content marketing is what it is. Content marketing is an online marketing strategy for getting your brand out there. Whether you’re trying to get a website, a video, a book, a person or anything else some extra popularity points, you need to employ the power of content marketing. Create tonnes of content in all shapes, sizes and forms. Online content comes in the form of videos, images, animations (called gif’s), articles, webinars, podcasts and more. If what you’re looking at can teach you anything – it’s a form of content.

Next, where are good places to put your content? Everywhere. As long as there is a link going to it from one or more websites, eventually the content will be found. If you create a blog on your website, but there are no links from any other websites pointing to it, your blog faces the chance of never being seen by search engines. Make sure your website links to your blog. Make sure your social channels, like Facebook, link to your website. All these links create a “web”, and thus the name world wide web. But here’s a trick: do what you’re good at and your target audience likes. If you operate an online book store, write articles. If you conduct interview, record podcasts and live audio recordings. If you make animations, create demo videos and put them on YouTube, Vimeo and every other video platform available to you. If you’re skill is writing articles, but your target demographic would rather watch a video, you need to find someone who can make a video for you while you write articles. And put both pieces of original content on the internet. Also, never forget to link back to your original source and your website.

The reason for creating as much content as you can and putting it on every platform you can manage (We suggest not using platforms you cannot manage. If you don’t have time for Google+, don’t use it.) is because not everybody is in one place. I’m sure you can name one person who doesn’t use Facebook. You can probably name a few people who don’t use Twitter. And even more people who don’t use Google+. Internet users tend to stick to the platform they like most. Twitter users tend to enjoy Twitter more than Facebook. Vloggers (A vlog is a video log, similar to a blog) tend to spend more time on YouTube and prefer that over reading a blog. And if you put your content on every content platform you can manage, more people will find you. More importantly, they’ll discover your brand on the platform they enjoy most – a friendly environment.

As a caution, don’t create too much of the exact same content. It’s irritating for people and search engines don’t enjoy it very much either, and can make you rank lower than you should in search results. So before you write one article and post it on 500 of the closest sites you can think of, perhaps think about writing 100 articles and posting each one on the closest 5 sites you can think of. It does take a lot longer, but it will pay dividends in the end.

The most important aspect about content marketing is being able to educate your readers and provide them with value. As long as your content adds value to the reader (or viewer) you’ll do great. Just remember to create that original content and be active on the platforms you submit your content to. Every piece of information you add to the internet is one tiny asset. You never know who’ll stumble upon it one day and become a customer.

Importance of Relationships in SEO

When it comes to the online media, one often wonders to how customer relations are formed. Can an email be enough to establish this relation? The answer can be a yes or a no; but one of the most important elements when it comes to relationship building in SEO is link building. Link building is referred to the process of getting external pages to link pages/content on your websites. When an external page puts a link on your website, there is an instant relationship that emerges. This relationship may be with a blogger, a business owner or a third party wanting to promote their products on all websites. These people are associated with your websites as digital partners.

One thing to keep in mind is to never go and ask for a link. That just puts a question mark on your website or on what you do online. You can say that this is frowned upon on in the online world. You need to establish a reputation first. Use your SEO skills to put your website in the top ranking. Then use online media to promote it. Once this is complete use your creativity and marketing skills to advertise for an online medium. Or maybe ask a blogger to promote what you do. Links will flow in.

Link building is a technical process and building a quality relationship for link building is even more crucial and not at all simple. Let’s take it step by step in how you can develop a healthy online relationship in link building. When you are initiating the process of link building, ask yourself the following questions; where do I start from? how do I reach to them? who do I reach out to? how to I set myself apart from my competition? how do I get in touch with bloggers or business owners? how many links can I handle?

The answer is to start from the very bottom of the pyramid. Get your priorities organized. Make a list of the people and sites that you would want to connect with. Many online tools can help you get lists of particular businesses or bloggers. For instance, Follower wonk allows you to search for bios of twitter users. Ethical or not, you can find your desired audience. In the online world, almost nothing is impossible to find. Once you have your desired list of contacts, you can expand your search by looking for more dynamic options. You can use specific target words to find an exact audience. By doing this your search becomes more relevant and you can find people that can relate to what you’re talking about. Your options to getting more website traffic and sales by doing this are more probable.

Link building with your existing clients is like a bonus you get. When you have your business in the online world, it is foolish not to utilize your existing clientele to establish a link building relationship. Skim out your clients and find businesses relevant to your offerings or links. Sell them the idea of strengthened relations via link building techniques. You can also use clients that you have worked on a partnership basis. Use this co-host element to boost your links. You can also ask your clients to promote your links no their websites. Yes, it is a two way road. This way you get more traffic on your website.

Some points to remember is that you should always categorize options to where you want the link to be placed. The link should be on a website page that you’re proud of. It should be an updated page with updated and relevant information. Make sure that the page is error free and does not lead to a “404″ error. Strategics your steps to a successful link building process. Only then can you establish strong and ever-lasting online relationships.

5 Top Tips That Will Improve Your Search Engine Rankings

Search Engine Optimization, or SEO, are the strategies used for improving search results for your website when somebody searches for a particular keyword or set of keywords. Below are 5 handy search engine optimization tips that can be used on any website to improve your rankings.

1. Use The Right Keywords.

Keywords are one of the most important factors for your search engine ranking. If your keyword phrases are too generic it is very unlikely you will rank well. Try to use specific keyword phrases and not just single keywords. You stand a far better chance to rank well for specific phrases where there is less competition. The resulting traffic will also be much higher quality as it will be more targeted.

2. Check The Layout Of Your Page.

Insert keywords into the title of your web pages (called a H1 heading) and into the subtitles on the page (H2 and H3 heading). Search engines focus on the words in your headings as they use them as indications to the main subject of the page. Keep your paragraphs short, use bullet points and make your written content easy to read.

3. Tag Your Website Images.

Search engines cannot read images but they can read the descriptions that you give to your images. Image ‘alt text’ is the text substitute for an image on a web page. An ‘alt image tag’ are the words that a website visitor reads when they move their cursor over an image and those words are also read by the search engine, so ensure that you tag your website images with a keyword.

4. Generate Backlinks.

Another way how to improve rankings is with article marketing. When you write an article with a link back to your website and it is published on an article directory, that link is considered a backlink. Article directories are some of the most visited sites on the planet and backinks from them show the search spiders that your website has valuable content and the more relevant backlinks your website has, the better your search rankings will be.

5. Create Quality Content.

The job of a search engine is to supply links to the answers or information that users are searching for when they use it. Therefore, your website has to provide useful, relevant and frequently updated content for people to actually be able to read and understand. Remember that your content is there to be read by people, not just by search engines. If you try to improve your results with a page full of keywords your website may be blacklisted as spam and will be ignored by any search results.

Choosing Your Keywords Wisely

The keywords and key phrases that you choose to put into your content are critical to your success. They will make or break your business. If they are effective, the search engines will react to them in a positive manner. On the other hand, if they are not effective, you won’t make any progress at all.

How to choose the most effective keywords and key phrases possible
Before you even start to write any content and before you even consider which keywords to use in your content, it will probably be very helpful to analyze which keywords will work best for your content. As you are conducting your research, you will want to study how marketers are using keywords. If you learn the concepts behind the choices, you will be able to use those concepts over and over again in a very successful manner.

As you are studying, you will discover that the marketers have identified trends and are able to forecast what can (and will) happen in the near future. That is very valuable information to have at your disposal. That information can enable you to have a leg up when it comes to your competitors so that you will be noticed by other people who need and want what you are offering. If you are able to do that, you will be successful.

You may be wondering exactly how you should choose the metrics that are most important to the success of your brand. Well, here are some that will most likely help:

Volume of search terms
When it comes to keywords and key phrases, you will want to pay attention to volume. If a keyword or key term is popular, the chances are that you will have more people paying attention to the content that you are putting out there. That means that your keywords and key phrases will probably be found higher on the search engines pages. The more that happens, the great the number of people who will visit your website will be.

Of course, that will ultimately translate into your eventually having an increased number of clients and a better revenue stream. That concept is actually quite simple. Your keywords and key phrases are still (and will probably always be) critical to the success of your brand. One way to get a clear understanding of how your chosen keywords and key phrases will do is to research how similar keywords and key phrases have done for other people.

Study the current trends
You will want to search volume for certain trends. You undoubtedly want your search terms to do well and to bring the people to you. This is another analytic element that you would do well to pay attention to. The (obviously) main reason that you want to pay attention to metrics is so that you can identify what is working and what is not working for you. That way, you can keep doing what is working and either tweak or eliminate what is not working.

It is important to be aware that not all keywords and key phrases will produce the exact same results. However, there will be many that do achieve certain results and have similar movement. The analytics tool will show you the trends that are important for you to identify and work with. You will want to focus on keywords and key phrases that are not time-sensitive because you will definitely get more bang for your buck in that case. Evergreen is definitely the way to go.

Be intimately acquainted with your competition
Interestingly, if you ask most business owners, they will probably say that they really don’t have any competition in business. Of course, that is almost never the case. When it comes to keywords and key phrases, you will want to go for those that have less competition because that makes them more unique and, therefore, more memorable and more interesting. It may be challenging to find those words and phrases but once you do, you will be glad that you made the choices that you made because the results will really be favorable.

The search results that turn up
Of course, you want your keywords and key phrases to produce a robust number of results. The more search results that show up, the better your chances of people finding you. If your content is optimized, the results that are produced will be the most effective ones for your business. This is definitely a metric that you will want to pay attention to. It will help you to evaluate the effect that your competitors are having on your target audience so that you can hone what you are doing in order to keep up with the competitors.

The strength/value of your keywords and key phrases
Naturally, you not only want to use keywords and key phrases but you want to use the best possible keywords and key phrases for your particular business. The value of your keywords and key phrases is an extremely important factor for your business. The stronger they are, the better your results will be. You can learn a lot about this by paying attention to what your competitors are doing here as well. If they can achieve positive results, so can you.

Pay attention to past trends
If you have been in business for a while, you probably understand how to use your data from the past to achieve greater success in the future. You can use those data to identify trends and patterns that worked well for your business. It is a very good idea to go back and review what you did and exactly what sorts of results those actions produced. The trends will help you tremendously to understand exactly how you should proceed and what to expect.

Paying attention to analytics is invaluable to your brand and to your business. Of course, you will want to choose keywords that are really relevant to your brand. Those keywords and key phrases will help you to generate more valuable traffic to your website. Analytics will allow you to identify trends and to make forecasts for the near and distant future. It will also enable you to understand which keywords and key phrases to use and why.

Michael Cohn is the founder and Chief Technology Officer (CTO) of CompuKol Communications. He has over 25 years of experience in IT and web technologies. Mr. Cohn spent a significant amount of time at a major telecommunications company, where his main focus was on initiating and leading synergy efforts across all business units by dramatically improving efficiency, online collaboration, and the company’s Intranet capabilities, which accelerated gains in business productivity. He also reduced company travel and travel costs by introducing and implementing various collaboration technologies.

His expertise includes business analysis; project management; management of global cross-matrix teams; systems engineering and analysis, architecture, prototyping and integration; technology evaluation and assessment; systems development; performance evaluation; and management of off-shore development.

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